SET
Executive brand strategy and advisory for the beverage and luxury world.
Request the capabilities deck →
Three things, non-negotiable.
Sustainability
Built to last, and sourced like it matters.
Experiential luxury
Rooms and moments people don't forget.
Digital storytelling
Behind the scenes with the makers, any format.
What I do
Jaymee
Mandeville
I build and advise beverage and luxury brands, and I've done it from every seat. A decade agency-side on the Bacardi portfolio. An earlier life in fashion that still runs the aesthetic. And three brands of my own: JAS Non-Alcoholic Functional Cocktails, now at Whole Foods Market and H-E-B, Barrels & Honey, and a partnership at Perennial Spirits. My niche is the makers, getting behind the scenes with distillers, bartenders, and brands to tell their story to the world.
Tales of the Cocktail Spirited Awards, U.S. East Co-Chair (2024, 2025, 2026). Miami Global Spirit Awards Judge. Built & led across Bacardi, JAS, Barrels & Honey, and Perennial Spirits.
Let's
talk.
Bring me in to lead the brand, shape the strategy, or advise the build. Executive consulting and select board and advisory roles for beverage and luxury.
Request the capabilities deck →